Shopify to Wix CSV Converter: Free Tool + Step-by-Step Guide (2025)

Moving your product catalog from Shopify to Wix sounds straightforward until you open both CSV files side by side. Shopify calls the product description "Body (HTML)". Wix calls it "Description". Upload the Shopify file directly into Wix and you end up with products that have no descriptions, broken variants, and missing images — and no clear error message telling you why.

The problem is a format mismatch. Shopify and Wix use completely different CSV structures, and manually remapping hundreds of columns across thousands of products is the kind of work that takes days and still ends in mistakes. A Shopify to Wix CSV converter handles this automatically, turning your Shopify export into a Wix-ready file in under two minutes.

Why Shopify Store Owners Move to Wix

The reasons vary but the most common ones follow a pattern. Shopify's monthly costs add up fast — between the base plan, apps for email marketing, popups, reviews, and loyalty programs, many small stores are paying $150-300 per month before they've sold anything. Wix bundles most of these tools natively.

Design control is another factor. Wix's drag-and-drop editor lets non-developers make meaningful changes to their store layout without hiring anyone. On Shopify, anything beyond basic theme edits usually requires a developer or a paid app.

Finally, some store owners simply want everything in one place — their website, store, blog, and bookings all under one roof. Wix is built for that. Shopify is built exclusively for selling.

What You Need Before You Start

Before using any Shopify to Wix CSV converter, get these three things ready:

Your Shopify product export — Go to Shopify Admin, Products, Export, All products, CSV for Excel or Numbers.
A Wix store — You need a Wix account with Wix Stores added. A Business or eCommerce plan is required to import products.
A WixSync account — Free to create, includes 3 free conversions so you can test with real products before paying anything.

Step-by-Step: Convert Shopify Products to Wix Format

Step 1 — Export your products from Shopify

In your Shopify admin panel, go to Products in the left sidebar. Click Export in the top right corner. Select All products and choose CSV for Excel, Numbers, or other spreadsheet applications. Shopify will email you the file or let you download it directly.

If you have variants — products with different sizes, colors, or materials — they will all be included in the same export file. WixSync handles these automatically.

Step 2 — Go to the WixSync Shopify converter

Open wixsync.com/converter/convert/ in your browser. You will need to be logged in to your WixSync account. If you don't have one, signing up is free and takes about 30 seconds.

Step 3 — Upload your Shopify CSV file

Click the upload button and select your Shopify export file. WixSync automatically detects whether your products have variants or not and processes them accordingly. For a store with 500 products, this takes about 30-60 seconds.

Step 4 — Download your Wix-ready ZIP file

Once processing is complete, you will get a ZIP file containing two CSV files:

catalog_v1 — for Wix Classic Stores (older Wix stores)
catalog_v3 — for Wix New Stores (stores created or upgraded in the last year or two)

If you are not sure which version your store uses, import the V3 file first. If it gives an error, use V1.

Step 5 — Import into Wix Stores

In your Wix dashboard, go to Store Products, More Actions, Import Products, then upload the correct CSV file. Wix will process the import and show you a summary of how many products were added successfully.

Common Problems and How to Fix Them

Variants showing as separate products

This happens when your Shopify export has variants on separate rows and the converter doesn't properly group them. WixSync groups variants by the product Handle column, so this shouldn't occur — but if you see it, check that your Shopify export file wasn't manually edited before uploading. Any changes to the Handle column will break variant grouping.

Product images not appearing

Wix imports product images by URL, not by embedding the actual image file. This means the images in your Wix store are still hosted on Shopify's CDN after import. They will display correctly, but if you ever cancel your Shopify account, the images will disappear. The solution is to re-upload images directly to Wix after migration, or use a bulk image downloader before cancelling Shopify.

Special characters breaking the import

Product names or descriptions with special characters — accented letters, em dashes, degree symbols, currency symbols — can sometimes cause encoding issues. WixSync's converter handles UTF-8 encoding automatically, but if you see garbled text after import, open the converted CSV in a text editor and check the encoding is set to UTF-8 before importing into Wix.

Price showing as 0 or blank

This happens when the Variant Price column in your Shopify export is empty for some rows. In Shopify, only the first variant row for a product needs a price — but Wix expects a price on every row. WixSync fills missing prices from the first variant automatically, but check your export file if this issue appears.

WixSync vs Manual Migration

Manual migration means opening your Shopify export in Excel, downloading Wix's CSV template, and copy-pasting each column into the correct position — renaming Body (HTML) to Description, reformatting variant rows, adjusting image URLs, and so on. For a store with 50 products this takes 2-4 hours. For 500 products it takes days. And one mistake in a formula or column reference corrupts the entire file.

WixSync does this in under two minutes and handles the formatting automatically. The free trial lets you convert 3 products to see the output quality before committing to anything.

Frequently Asked Questions

Does WixSync work with all Shopify stores?
Yes. WixSync processes the standard Shopify product CSV export, which is the same format across all Shopify plans and store types.

How many products can I convert?
The Basic plan ($59) converts up to 1,000 products. The Standard plan ($99) handles up to 5,000. The Business plan ($159) covers up to 9,000. Most small to mid-size stores fit comfortably in the Basic plan.

Will my product descriptions carry over?
Yes. Descriptions are included in the Shopify export as HTML and WixSync maps them correctly to the Wix Description field. Wix renders the HTML formatting in your store.

What about product images?
Product image URLs are preserved and included in the Wix import file. Images display correctly as long as the original Shopify image URLs remain active.

Do I need to cancel Shopify first?
No. Build your Wix store, test the import, and only cancel Shopify once you are satisfied everything transferred correctly.

Start Your Migration Today

Converting your Shopify product catalog to Wix doesn't have to mean hours of manual spreadsheet work. WixSync handles the format conversion automatically — just upload your Shopify export and download a Wix-ready file in minutes.

Try WixSync free — 3 conversions, no credit card needed: wixsync.com/signup/

Or go straight to the converter: wixsync.com/converter/convert/